Ameesha is now determined to take this message to millions of her fans and has been officially signed by Garima Milk & Foods Products Ltd. to promote the launch of their new product ‘Pure Plus Ghee’.
Ameesha Patel said, “It is indeed a great honour to be associated with a brand like Garima Milk & Foods Products Ltd. People have always asked me the secret behind my beauty and health and my answer is healthy diet of milk and milk products.”
Ameesha is renowned for her beauty and is a health freak too and now with this association with Garima Milk and Foods Products Ltd., she will be carrying forward the brand’s USP of Purity and Health.
A healthy mind lives in a healthy body. With this vision in mind, Garima Milk & Foods Products Ltd. is all set to launch Pure Plus Ghee with the tagline ‘Swad Jo Jagaye Shakti Ka Ehsaas’. Shakti here implies not only physical strength but also inner strength and will.
With this association with Ameesha Patel, Garima Milk & Foods Products Ltd. will convey that nutritious products are always the choice of fit and charming personalities. With Ameesha Patel becoming the face of these products, it is inspirational for the younger generation as she is considered as one of the star icons amongst the youth.
Garima Milk & Foods Products Ltd. is very excited about Ameesha’s association and is sure that the products will be the preferred choice for every nutrition & energy conscious person.
“Garima Milk stands for its commitment towards the highest quality products to its customers and firmly believes in innovation, change and excellence in performance. And these very same qualities are epitomized by Ameesha Patel whose quality and depth of work has made her a leading actress in the Bollywood, who is admired, loved and respected globally.
We are indeed very proud and privileged to have her to launch our product - Pure Plus Ghee" said Mr. Banwari Lal Kushwah, Chairman & Managing Director, Garima Milk and Foods Products Ltd.
Project Garima:
Garima Milk and Foods Products Ltd. is setting up a Milk Processing, Ghee and Milk Powder manufacturing unit with a milk handling capacity of 7 lakh liters per day with Additional Reserve Capacity of another 8 lakh liters per day, at Tehsil Edalpur, District Dholpur in the State Rajasthan.
The proposed project is being set up on the National Highway 3 at Dholpur in the state of Rajasthan. This area has an abundance of milk production and is deemed to have a marketable surplus of about 10, 00,000 Liters of milk per day and also surplus of about 20,00,000 litres of milk per day in nearby areas of Agra, Gwalior and Murena.
Opportunities in the Milk and milk products industry lie majorly in two areas: Value addition to products and Export potentials. In both these areas Garima Milk & Foods Products Ltd. have done their homework and plan to come out with an astonishing range of products that would cater to domestic demand as well as for export.
Value Addition - Wide range of products
Garima Milk & Foods Products Ltd. has worked hard for innovations in product development, packaging and presentation. Going by extensive industry research and trends, the company plans to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc. This will lead to a greater presence and flexibility in the market place along with opportunities in the field of brand building.
The product Basket includes
MARKET MILK VARIANTS : Full Cream Milk, Economy Milk -Toned Milk and Body Building- Double Toned Milk; GARIMA PURE PLUS Ghee; GARIMA PURE PLUS Milk Powder Variants; Chahchh & Lassi ; GARIMA PURE PLUS Paneer ; Chilling Times - Frozen Desserts.
In accordance with the wide range of value added products, GARIMA also has the following products to offer:
Export Potential
Following the new GATT treaty, opportunities have increased tremendously for the export of Agro-products in general and dairy products in particular. Efforts to exploit export potential are already on right now. Major importers of milk are Bangladesh, China, Hong Kong, Singapore, Malaysia, Indonesia, Korea and Thailand and markets in these countries are tested for Garima Pure Plus products.
About the Company (Garima Milk and Foods Products Ltd.)
Garima Milk & Foods Products Ltd. is a Company registered in Gwalior, Madhya Pradesh with units in Dholpur in Rajasthan. The Company is already running successful business of Milk processing & Desi Ghee with good presence & market share in M.P. & Rajasthan. Garima Milk & Foods Products Ltd. has emerged from the well-established Garima Group of Companies which is a Multi-Product & Multi-Services Business House.
